Executive Summary
Revenue movement, CAC direction, and key highlights from the selected mock data.
Insights Panel
Highest-signal takeaways from the filtered mock data.
Top Performers
Best platform, campaign, and creative by efficiency.
Weak Points
Primary funnel and platform constraints.
Recommendation Box
Simple logic-based actions from current performance.
Revenue Trend
Website revenue over selected dates.
Spend Trend
Ad spend over selected dates and platforms.
Platform Performance
Spend, purchases, and ROAS by acquisition platform.
Creative Leaderboard
Ranked by ROAS, with CTR and conversion rate.
Campaign Performance
Ranked by purchases, then ROAS, with acquisition efficiency metrics.
| Rank | Campaign | Purchases | Spend | CTR?Out of everyone who saw the ad, this is how many actually clicked it. | Conv. Rate | CAC?The average amount spent on ads to acquire one paying customer. | ROAS?For every $1 spent on ads, this is how many dollars came back. |
|---|
Platform Economics
CAC and conversion rate by acquisition platform.
| Platform | Spend | Purchases | CAC?The average amount spent on ads to acquire one paying customer. | Conv. Rate | ROAS?For every $1 spent on ads, this is how many dollars came back. |
|---|
Funnel Table
Users and conversion rates by funnel stage.
| Stage | Users | Conversion % | Status |
|---|
Conversion Trend
Stage conversion rates over time.
Funnel Summary
High-level conversion efficiency across channels.
Funnel Diagnostics & Actions
Stage-level recommendations based on weakest conversion points.
Multi-Channel Sales Funnels
Detailed funnel breakdown across Email, Ads, and Organic channels.
Split Testing: Ads
Variant winner is based on conversion rate with uplift.
Split Testing: Email
Subject line winner is based on open rate and conversions.
Email Analytics
Open rate, click rate, and conversion rate by subject line.
| Campaign | Variant | Subject Line | Open Rate | Click Rate | Conversion % | Conversions |
|---|
Financial Section
Income, expenses, profit, margin, and ad spend leverage.
Operating Mix
Expense categories ranked by cash impact.
Unit Economics
Revenue efficiency by audience and trial volume.
Record Data
Log a sale, expense, or trial directly to your database.
Record a Sale
Record an Expense
Record a Trial
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90-Day Outlook
Solid lines show actual historical data. Dotted lines show where the trend is heading over the next 60 days.